FOR IMMEDIATE RELEASE
London, UK (14 December 2020)
B2.Media Ltd signed by Australia’s Black Wax Entertainment to develop international commercial partnerships and sponsorships for premium brand, Pencilhead’s Kids Club.
Syndicated in more than 50 newspapers globally, Pencilhead’s Kids Club is a universal brand, based around stationery, creativity, curiosity and fun.
The characters, led by Pencilhead, are a group of cartoon characters based on drawing tools, familiar to kids worldwide! The gang go on exciting adventures to explore their world, discovering its wonders. On their travels, they not only learn to observe and draw but also the values of friendship and teamwork as only young, enthusiastic people can!
“The international team at B2.Media are excited to be selected by Blackwax to craft powerful digital and live sponsorship opportunities across the Pencilhead’s brand and new digital series. Pencilhead’s Kids Club draws on universal themes like optimism, empathy and fun with its engaging characters and a global reach. These are valuable elements valuable at a time when the world is indoors spending more time online and sponsors are searching for new and different digital and experiential ways to connect with young people.”
- Ali Heppenstall, Managing Director, B2.Media Ltd
“The partnership between Black Wax Entertainment and B2Media is a significant milestone in the development of the Pencilhead brand. We are excited to partner with such an experienced team in B2Media, developing crucial sponsorship opportunities.”
- Tristan Jones, Founding Partner, Black Wax Entertainment
“Children love to draw – they love to be creative – and this gives them something to be creative with, all with one great brand: Pencilhead and all of his friends!”
- Greg Page, AM, original Yellow Wiggle
About B2Media
B2.Media shape world class sponsorships, commercial partnerships, strategic alliances for rights holders and brands. The team at B2.Media have more than 20 years’ experience of executing live and digital partnerships in the media, entertainment, arts and sports sectors and craft socially conscious partnerships that drive impact and commercial return. www.b2mediaworld.com
About Black Wax Entertainment
Black Wax Entertainment is the brainchild of Jason Sampson (illustrator and creator of “Pencilhead’s Kids Club”), Tristan Jones (entrepreneur and creator of AACTA award winning “The Flamin’ Thongs”), Tim Murray (award winning multimedia developer), Ian Hale (award winning executive producer and film distributor), and Greg Page, AM (original yellow Wiggle and award-winning children’s entertainer and musician).
Black Wax Entertainment are brand creators and children’s entertainment producers, focusing on the pre-primary demographic and the art & craft market space. https://www.blackwax.tv/
Sponsorship Enquiries
For more information about Pencilhead’s Kids Club sponsorship opportunities contact us.
UK & EMEA: Alessandro Ringoli, alex@b2mediaworld.com +44 (0)7487224557
AsiaPac: Ali Heppenstall, ali@b2bpartnerships.org +61 (0)424974737
Media Enquiries
B2.Media Enquiries
Ali Heppenstall, ali@b2bpartnerships.org +44 (0)7792698530
Blackwax TV Media Enquiries
Tristan Jones, tristan@blackwax.tv +61 (0)403 233 511
Ian Hale, ian@thebacklotstudios.com +61 (0)410 876 747
ENDS
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